Andrii Danilov

Led the design stream across web, brand, motion, and growth assets.

Shipped the v1 website (architecture, design, front-end implementation support).

Built the initial design system and design-code pipeline for rapid iteration.

Partnered with engineering on performance, accessibility, and analytics.

Stood up campaign pages, sign-up flows, and content templates for the team.

Established guidelines for visual tone, typography, and component usage.

Orchestrated agency/vendor handoffs and QC.

Launched the first full website in 5 days from concept to deploy.

Helped drive 500k+ waitlist registrations in the first weeks after launch.

Created the system foundation that enabled fast page/campaign rollout and consistent quality.

Established a design system and usage guidelines for web & mobile.

Architected modular flows and components for rapid multi-market rollout.

Merged best practices from leading fintechs with user feedback/testing.

Collaborated with analytics, legal/compliance, and engineering.

Led the design team and delivered production-ready specs and assets.

Delivered a reusable component library that reduced duplication and sped delivery across markets.

Unified design, compliance, and development into a single, scalable source of truth.

Shipped country-ready flows and documentation that shortened onboarding for new teams.

Product strategy, roadmap, and KPI ownership for the Shopify store.

UX/UI for homepage, PDP, cart/checkout, and post-purchase flows.

Conversion optimization: navigation, search, bundles, cross-sell/upsell.

CRM & lifecycle: email/SMS flows, promotions, loyalty concepts.

Catalog structure, product data quality, and merchandising.

Payments & logistics integrations (incl. Monobank Checkout).

Analytics stack, A/B tests, and weekly insights reviews.

Launched the new Shopify storefront end-to-end — product management, UX/UI, front-end, SEO, and growth ops.

Improved checkout clarity and reduced friction (fewer support touches).

Drove increases in key metrics — conversion — 4% and average order value — $25.

Defined a 3-year growth strategy: phased CRO roadmap, retention & loyalty design, and a Kyiv-born premium cosmetics & goods marketplace (brand platform, supplier onboarding model, and launch milestones mapped).

Brand & concept: name, narrative, visual language, tone.

Interior & experience design: layout, light, signage, tactile details.

Creative direction: menus, photography, social, campaigns.

Community & programming: open mics, small exhibitions, collaborations.

Operations: hiring, onboarding, vendor relations, and process design.

Built a recognizable neighborhood spot known for its personality and curation.

Ran a steady program of events and collaborations with local creators.

Turned a design vision into a living, sustainable operation.

Staged 30+ community events (open mics, small exhibitions) with repeat attendance and returning partners.

Systematized operations (team onboarding, vendor playbooks, cost controls) to keep quality high with a small team.

Developed a replicable brand & experience kit (interior cues, menu system, signage, tone) to enable a second location/community spinoff.

Defined product strategy, KPIs, and sequencing from MVP to scale.

Led cross-functional squads (design, engineering, content, data).

Ran competitor and market analysis to identify category openings.

Orchestrated GTM with marketing and partnerships.

Shipped core listening and creator flows for MVP.

Prioritized a feature set that positioned the product against major players.

Established a product development cadence and review ritual the org could trust.

Created Krypton, the design system (foundations, components, patterns).

Led end-to-end design for streaming apps and the music/NFT marketplace.

Managed designers, crits, QA, and design-to-dev handoff.

Introduced motion and content guidelines for a cohesive experience.

Launched multi-platform app experiences and the marketplace alpha.

Reduced design/development cycle time via systemized components.

Established a consistent brand feel across all surfaces.

Led the design team; instituted QA and review processes.

Set studio objectives, hiring profiles, and working principles.

Directed key client engagements and oversaw delivery to production.

Built strong client relationships through direct strategy and critique.

Shipped work for the National Bank of Ukraine, Alpha Catering Equipment (AU), Sense360 (US HoReCa analytics platform), and a Kuwait aqua park (web, e-commerce, and art direction).

Scaled a reliable internal process from brief to production-ready output.

Bootstrapped and scaled during the pandemic — operated self-funded and grew x7 times while maintaining delivery quality.

Designed internal UIs for branches and support operations.

Led the creation and approval of the bank’s initial design system.

Ran front-end design reviews prior to launches.

Standardized interface patterns across teams and projects.

Raised usability and reduced inconsistency in internal tools.

Founded the bank’s first design system and formalized cross-team collaboration (design ↔ product ↔ engineering).

Redesigned and launched the Viber bot within the first two months, increasing release cadence.

Delivered five products in parallel — founding designer on two net-new initiatives; three existing products upgraded and unified to the new system.

Introduced a major patterns upgrade (states, review rituals, documentation) that lifted speed and consistency across teams.

Designed quote, onboarding, and policy self-service flows (web/mobile).

Streamlined agent/CRM dashboards for daily workflows.

Produced specs, states, and documentation for engineering.

Shipped clearer purchase and service flows, reducing avoidable support.

Led a large-scale brand refresh and founded the org’s first design system.

Introduced workflow automations and cross-team communication practices built around the design system, speeding subsequent releases.